Dealintax Brand Book
Brand identity guidelines — colours, typography, logo usage, voice and UI components
Logo
Always use approved logo files. Never distort, recolour, or add effects. Maintain clear space equal to the “D” height on all sides.
Primary — White BGReversed — Dark BGReversed — Brand BlueColour Palette
Brand Blue is the primary action colour. Slate forms the text and UI hierarchy. White and light grey are base backgrounds.
Typography
Inter is the Dealintax typeface — clear, professional, and highly legible. Minimum body text is 14px for accessibility compliance.
Buttons
Three button styles. Never place two Primary buttons side-by-side. Use Primary for the most important action on each page.
| Style | Colour | Use Case |
|---|---|---|
| Primary | #1a56db → #1446b3 | Main CTA (call, consult) |
| Secondary | White + Blue border | Alternate action |
| Ghost | Transparent + grey border | Low-emphasis action |
Voice & Tone
Dealintax communicates with clarity, confidence, and warmth. Expert but plain-spoken. Making compliance empowering, not intimidating.
✓ Do
- Use simple, direct language — “Get your GSTIN in 3 days”
- Lead with outcomes — “Protect your brand”
- Be specific about timelines, prices, and process
- Use active voice — “We file your application”
- Use numbers to build trust — “2,000+ clients”
- Address the reader as “you”
✗ Don’t
- Use unexplained jargon — “Section 12AA exemption”
- Be vague — “Fast service, great results”
- Use unnecessary passive voice
- Over-promise — “best compliance firm in India”
- Claim CA/CS designations we don’t hold
- Write complex sentences that confuse readers
Spacing System
8px base grid. All spacing values are multiples of 4 or 8. Consistent spacing creates visual rhythm.
4px
8px
12px
16px
24px
32px
40px
48px
56px
Brand Assets
For approved use of Dealintax brand assets in marketing or partner materials, contact us directly.